ABOUT US
Beyond the aesthetics that define us as the founders of Canto Primo, we draw from the deep well of concepts found within the pages of The Divine Comedy—a book over 700 years old. It speaks to us, challenges us, and continues to resonate with the issues our society faces today. It reconnects us with a more human side that fashion, in its triviality, has long forgotten.
We’ve come to understand that this is our secret ingredient. In a world where everything is fleeting, if you don’t have a clear cause to fight for, the world will consume you.
The Canto Primo, which speaks of - finding oneself lost in a selva oscura because the dritta via had been lost-, led us to realize that in a world where everything is homogeneous, staying on the dritta via, straight path, will not take us anywhere extraordinary. It is only by venturing into this selva oscura that paradise is found.
Our mission is to inspire those who refuse to be part of the mainstream. We are not a basic piece that makes you blend in; we are the piece that makes you feel special and guides you toward success.
We are a sustainable fashion brand, but we don’t see it as what makes us special—it’s the way we believe everyone in this industry should act. We practice upcycling, reclaiming deadstock, flawed products, unsold items, and leftover fabric to turn them into new collections with style and personality. We are committed to change—not only in our production methods but in the way we influence society.
Are you ready to join the movement for change?
We’ve come to understand that this is our secret ingredient. In a world where everything is fleeting, if you don’t have a clear cause to fight for, the world will consume you.
The Canto Primo, which speaks of - finding oneself lost in a selva oscura because the dritta via had been lost-, led us to realize that in a world where everything is homogeneous, staying on the dritta via, straight path, will not take us anywhere extraordinary. It is only by venturing into this selva oscura that paradise is found.
Our mission is to inspire those who refuse to be part of the mainstream. We are not a basic piece that makes you blend in; we are the piece that makes you feel special and guides you toward success.
We are a sustainable fashion brand, but we don’t see it as what makes us special—it’s the way we believe everyone in this industry should act. We practice upcycling, reclaiming deadstock, flawed products, unsold items, and leftover fabric to turn them into new collections with style and personality. We are committed to change—not only in our production methods but in the way we influence society.
Are you ready to join the movement for change?